Our Brand is our Promise
When you partner with us, we don’t just provide services - we add to your capabilities and multiply your outcomes.
Our Primary Brand is a representation of both an asterisk and Frost Crystal, fused with forward movement.
An asterisk is a mathematical multiplier, where a combination of ideas represents depth and our commitment to bringing more to the table than expected.
The Frost Crystal reflects our commitment to structural excellence.
The upward arrow movement reflects momentum, continuous improvement, elevating performance and a commitment to cultural excellence.
Combined, these elements embody our philosophy: we combine evidence-based approaches with the art of execution.
The Iris complements our Primary Brand, representing insight and clarity. Its form honours the asterisk and Frost Crystal in an abstract C that represents both clarity and our company name.
Colours
Our brand colours reflect our Partnership Principles
Dark blue
Represents integrity - the foundation of how we conduct business and deliver promises.
Orange
Signifies creativity and independence, demonstrating our ability to develop innovative solutions beyond conventional approaches.
Crimson red
Embodies passion for your results and pragmatic execution - we ensure strategies drive measurable business outcomes for you.
Partnership Principles
Independent and Bring Integrity We provide impartial advice crafted for your unique context - our commitment is to your success, not our ongoing engagement. You get honest recommendations based on what's right for you, not what's profitable for us.
Creativity inspired by Evidence Based Approaches We combine proven evidence-based methodologies with imagination and practical insight - bringing innovation and creative solutions grounded in evidence and experience.
Amplify Your Strengths We focus on what's already working and build from there, rather than dwelling on weaknesses. We make change energizing by amplifying your people's capabilities and creating momentum through meaningful participation.
Passionate and Deliver What We Promise We are passionate about your success and commit to timelines, meeting expectations, and transferring everything. Our success is measured by your independence - we leave you stronger, more capable, and fully equipped to continue the journey.